In honor of Latinx & Hispanic Heritage Month, Lyft, Peloton, and L'Oréal co-hosted the Latinx Brand Meetup in New York City with the theme “Standing In Our Worth.” The event celebrated the community’s contributions and focused on key issues shaping its future, like the growing political influence of Latino voters. A panel of Latina leaders led discussions on advocacy and identity, creating a powerful experience. To give attendees a meaningful takeaway, we designed custom mercado bags with engraved wooden tags.